- 9.30 – Welcome by the Mayor of the City of Celje, Bojan Šrot
- 9.35 – Welcome by the Director of the Slovenia Forest Service, Damjan Oražem
- 9.40 – Tailoring the Brand – Two Decades of Development of the Urban Forests of Celje, Robert Hostnik
- 10.00 – Urban Forests and the Promotion of a City, Alan Simson